Advisor Resources

May 9, 2024When Joe Anderson founded Pure Financial Advisors, his goal wasn’t just to offer great financial advice to clients. He also wanted to build an in-house sales and marketing team capable of converting leads into new clients at scale. Today, Pure Financial Advisors uses a 20-point checklist for establishing and nurturing relationships with new leads. From… read more…

March 7, 2025Partnering with SmartAsset, Pure Financial Advisors reports recently crossing a major milestone in raising over $1 billion in new assets under management through the platform. The success Pure has had with lead generation through SmartAsset has helped the business expand organically beyond its California headquarters and into other states. “Our team is proud to celebrate… read more…

February 2, 2026Back office services support the daily operations of financial advisor firms by handling functions like data entry, compliance tracking, billing and custodial coordination. These services allow advisors to offload administrative tasks and maintain focus on client relationships and investment strategy. Depending on the firm’s size and goals, outsourcing or streamlining back office services can also… read more…

June 24, 2026Being able to clearly articulate what you do and who you help is a foundational part of growing an advisory business. A strong sales pitch distills your expertise, approach and client focus into a brief, engaging message that’s easy for others to understand and remember. In time-sensitive settings such as networking events or informal conversations,… read more…

February 20, 2026Being a financial advisor today requires more than understanding your clients’ financial picture. It now demands a mastery of client relationships and sales processes to attract clients and support growth. As the financial landscape evolves, so too must the strategies employed by advisors to remain competitive and meet the ever-changing needs of their clients. Empathy and… read more…

June 2, 2026Becoming an independent registered investment advisor (RIA) is an opportunity to strike out on your own and take control of your career. Ideally, you would do so with an established client base, but if you’re unable to transfer your book of business from your previous firm, you might be starting from scratch. Starting an RIA… read more…

March 7, 2025The Corporate Transparency Act requires companies to report beneficial ownership information to the U.S. Treasury Department’s Financial Crimes Enforcement Network (FinCEN). FinCEN opened an online portal to begin accepting reports in January 2024. Financial advisors who fail to meet Corporate Transparency Act reporting requirements may face penalties. Ready to grow your client base? SmartAsset’s Advisor… read more…

April 7, 2026Organic search can be a powerful tool for driving traffic to your independent advisor website. Search engine optimization, or SEO, is designed to increase your site’s visibility so that it’s easier for prospective clients to find you. Understanding RIA SEO strategies is a key component when leveraging digital marketing to promote your business. Are you… read more…

January 28, 2026The first few weeks of a new client relationship can shape how that client feels about an advisor for years to come. A confusing or disjointed onboarding experience can create doubt, while a smooth, thoughtful process builds confidence and trust from day one. For wealth management firms, getting onboarding right isn’t just about paperwork, it’s… read more…

May 27, 2026Moving to another firm or launching your own advisory business can mark the beginning of a new phase in your career. If your current employer is a broker-dealer operating under Broker Protocol standards, there are certain compliance requirements you’ll need to meet as you move through this transition. The Broker Protocol was designed to reduce… read more…

June 24, 2026Certified personal finance counselors (CPFCs) are professionals trained to assist individuals in making informed money decisions, aiming to foster financial stability and growth. Advisors and other professionals working in the finance industry may pursue this credential to offer advice on budgeting, debt management, saving and basic investment concepts. Here’s a closer look at the CPFC… read more…

March 7, 2025Creating and managing an investment portfolio that aligns with a client’s goals, risk tolerance and constraints is an important part of being a financial advisor. Advisors can choose from numerous strategies for constructing client portfolios. Options range from traditional asset allocation to market timing, as well as bucket and core-satellite strategies, and many others. Having… read more…

April 8, 2026Clients may come to you with financial assets that are scattered across different bank accounts or investment accounts. Financial aggregation software brings all of your client’s money into view, enabling you to make more informed decisions when offering advice. Utilizing aggregation software can offer some advantages for both you and your clients, though there are… read more…

March 6, 2025Lack of motivation can be a serious threat to client retention. You may have worked with your clients to identify their goals and the action steps they need to complete to achieve them, but if their heads—or hearts—aren’t in it, they may be less likely to remain your client for the long term. Understanding the… read more…

April 21, 2026Attending an RIA conference or convention is an opportunity to grow your professional network and expand your knowledge base. Working as an independent RIA can present some unique challenges and coming together with other advisors can prove valuable if you’re hoping to scale an existing firm or launch a new one. Keeping track of the… read more…

January 30, 2026Referrals are a sign of client trust and loyalty and can be integral to your business’s long-term growth. Encouraging client referrals begins with delivering top-notch service that exceeds expectations, but it doesn’t stop there. Offering gifts is a powerful way to incentivize clients to continue referring their friends, family members and coworkers to your firm.… read more…

March 18, 2026Risk tolerance questionnaires can help advisors better understand what their clients need when developing a financial plan. Asking questions about risk can also help you stay compliant with FINRA rule 2090, which outlines the Know Your Customer (KYC) guidelines for advisors.1 Clients may complete this questionnaire during the onboarding process, and you can also offer… read more…

January 30, 2026Understanding and meeting client needs is essential to your success as an advisor, as satisfied clients are more likely to remain loyal and engaged over time. To effectively support your clients, gaining a deep understanding of their expectations, challenges, and goals is important. One of the most effective ways to achieve this is by asking… read more…

October 22, 2025An ideal client avatar (ICA) is more than just a marketing buzzword. It’s a strategic blueprint that guides financial advisors in customizing their services and marketing efforts to meet the specific needs of their most desirable clients. By crafting a detailed profile that encompasses the demographics, psychographics, financial goals and challenges of their ideal clientele,… read more…

March 6, 2025Effective SEO strategies are instrumental for financial planners who wish to capture the attention of high-quality leads actively seeking their expertise. The process starts with keyword optimization which involves meticulous research and integration of terms and phrases that potential clients are likely to use when searching for financial advice. This ensures that a financial planner’s… read more…

June 26, 2026The CFP® exam is designed to assess whether candidates for the Certified Financial Planner™ credential can apply their knowledge of financial planning in real-world scenarios. Covering topics such as retirement, taxes, insurance, investments and estate planning, the test evaluates both technical expertise and the ability to integrate multiple areas of planning. Rather than focusing on… read more…

June 11, 2026In an investment advisory context, the de minimis exemption generally refers to rules that allow certain advisors to avoid state registration when their in-state client activity remains below a specified threshold. It’s important for advisors to be aware of this rule, so they can ensure compliance with regulations, assess which transactions or activities they’ll have… read more…

March 7, 2025Professional certifications can give you a competitive edge as you grow your advisory business. There are a variety of credentials you might obtain, each of which has specific education and exam requirements. Deciding which financial planner course to take can depend largely on your career path and specialty. SmartAsset’s Advisor Marketing Platform can help you… read more…

June 3, 2026You may assist clients with tax planning, but it’s also important to know how to handle your business’s tax filing. Internal Revenue Code Section 212 historically allowed individuals to deduct certain expenses related to income production, investment property and tax matters. Claiming deductions can help you reduce your taxable income for the year, though it’s… read more…

February 5, 2026Becoming a Certified Financial Planner™ requires passing the CFP® exam, which is a significant milestone in the certification process. While enrolling in a CFP® exam prep course can provide structured guidance, supplementing your studies with well-regarded financial planning books can deepen your understanding of key concepts and real-world applications. Reading widely can also help reinforce… read more…