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Financial Advisor Client Transition Letter Example

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When introducing a client to a new advisor, a well-crafted financial advisor client transition letter can help guide the process. This letter serves as a formal notice to the client, informing them of the change and introducing them to the new advisor.

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What Is a Client Transition Letter? 

A client transition letter is used by financial advisors to inform clients of changes within their advisory services. This document typically addresses the transfer of a client’s account from one advisor to another, whether due to retirement, a merger or internal restructuring within a firm. 

The primary purpose of the financial advisor client transition letter is to provide clients with a clear and professional explanation of the upcoming changes, ensuring they feel informed and secure about their financial future.

This letter typically begins with a brief explanation of the reason for the transition, and then highlights the qualifications and experience of the new advisor. It’s also important to provide contact information and outline next steps for the client to follow, such as scheduling an introductory meeting.

What Should Be Included in a Client Transition Letter? 

To create an effective client transition letter, several key elements should be included:

  • Reason for the transition. Clearly state the reason for the advisor’s departure or change. This helps clients understand the context and reduces uncertainty. For example, if an advisor is retiring, the letter might highlight the advisor’s years of service and dedication to their clients.
  • Introduction of the new advisor. Provide detailed information about the new advisor, including their qualifications, experience and any relevant credentials
  • Assurance of continuity of service. Assure clients that their financial planning and investment strategies will remain consistent. 
  • Next steps for clients. Outline any actions clients need to take, such as signing new documents or scheduling an introductory meeting with the new advisor. Providing a timeline for these actions can help manage expectations.
  • Contact information. Include comprehensive contact details for both the outgoing and incoming advisors, as well as any relevant support staff. 
  • Expression of gratitude. Thank clients for their trust and business. This acknowledgment reinforces the professional relationship and shows appreciation for their loyalty.

Example of a Client Transition Letter

Follow this example of a client transition letter to help you craft your own based on specific client needs.


Dear [Client’s Name],

I hope this letter finds you well. I am writing to inform you of an important change regarding your financial advisory services. After many rewarding years in the industry, I have decided to retire and will be stepping down from my role as your financial advisor on [effective date].

To ensure that you continue to receive the highest level of service, I am pleased to introduce [New Advisor’s Name], who will be taking over your account. [New Advisor’s Name] is a highly qualified professional with [number] years of experience in financial planning and investment management. [He/She] holds a [specific credential] and has a proven track record of helping clients achieve their financial goals.

Your financial planning strategies and investments will remain unchanged, and [New Advisor’s Name] will work closely with you for a seamless transition. There is no action required on your part at this moment. However, we recommend scheduling a meeting with [New Advisor’s Name] to discuss any questions you may have and to get acquainted with [his/her] approach to managing your portfolio.

Please find [New Advisor’s Name]’s contact information below:

  • Email: [New Advisor’s Email]
  • Phone: [New Advisor’s Phone Number]

I want to take this opportunity to express my sincere gratitude for the trust and confidence you have placed in me over the years. It has been a privilege to work with you and help you navigate your financial journey. I am confident that [New Advisor’s Name] will provide you with the same dedication and expertise.

Should you have any immediate questions or concerns, please do not hesitate to reach out to me or [New Advisor’s Name]. We are here to support you during this transition.

Thank you once again for your continued trust. I wish you all the best in your future endeavors.

Warm regards,

[Your Name]
[Your Contact Information]
[Your Firm’s Name]


This example covers the general parts of a client transition letter, ensuring that the client is well-informed and reassured about the changes while maintaining a professional and personal touch.

Bottom Line

Financial advisors working on a client transition letter.

A well-crafted client transition letter is essential for maintaining trust and transparency during periods of change within financial advisory services. By clearly communicating the reasons for the transition, introducing the new advisor with their credentials, outlining next steps and expressing gratitude, such a letter reassures clients and helps ensure a smooth transition.

Managing Your Advisory Business

  • SmartAsset AMP (Advisor Marketing Platform) is a holistic marketing service financial advisors can use for client lead generation and automated marketing. Sign up for a free demo to explore how SmartAsset AMP can help you expand your practice’s marketing operation. Get started today.
  • Even if you’re a new financial advisor, it’s still important to think about how you’ll manage retirement when the time comes. If you want to create a succession plan and don’t know where to start, check out SmartAsset’s introductory guide here. We walk you through the basic steps in setting up a business transition plan.

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