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Email automation tools allow financial advisors to streamline client communication, personalize outreach and improve overall efficiency in marketing activities. These platforms automate repetitive tasks like sending newsletters, scheduling follow-up emails and segmenting client lists based on specific criteria. By simplifying these routine processes, advisors gain more time to focus on direct client interaction and strategic planning.
SmartAsset’s Advisor Marketing Platform (AMP) offers financial advisors services like client lead generation, automated marketing and more. Learn about SmartAsset AMP today.
Why Financial Advisors Need Email Marketing
Email represents a vital component of a well-rounded advisor marketing plan that can also include a website, search engine optimization (SEO), seminar marketing and social media.
If you’re building sales funnels, email may be the initial point of entry for a prospective client. For instance, you might offer a lead magnet on your website or via social media that provides value to your target audience. To get the lead magnet, they must first share their email address. Now they’re in your funnel, allowing you to open up the conversation and build a relationship with them.
You can then guide them through a sequence of email marketing messages to move them through the sales pipeline. Sending the right messages with the right timing can lead to an uptick in conversions.
Additionally, email marketing can also help you retain the clients that you already have. You can share helpful or valuable content, offer insight or updates on market trends, or remind clients that you’re available to answer any questions they might have. Among registered investment advisors (RIAs), email ranked as the third most preferred client communication method according to the 2025 Raymond James RIA Benchmarking Report. 1
Client Acquisition Simplified: For RIAs
- Ideal for RIAs looking to scale.
- Validated referrals to help build your pipeline efficiently.
- Save time + optimize your close rate with high-touch, pre-built campaigns.
CFP®, CEO
Joe Anderson
Pure Financial Advisors
We have seen a remarkable return on investment and comparatively low client acquisition costs even as we’ve multiplied our spend over the years.
Pure Financial Advisors reports $1B in new AUM from SmartAsset investor referrals.
Email Marketing Automation Tools for Financial Advisors
There are numerous email marketing tools that you can use to automate campaigns. Some are designed with financial advisors in mind, while others are created for a broader business audience.
We’ve curated a list of some of the most helpful email marketing resources advisors can use to grow their businesses.
1. SmartAsset AMP
SmartAsset AMP is a subscription-based marketing and lead generation service for growth-oriented financial advisors. In addition to matching advisors with qualified leads, AMP comes with a suite of automated marketing tools to help advisors connect with prospects more efficiently.
For example, advisors can design automated email nurture campaigns for prospects who may not be ready to become a client right away. The platform also gives advisors the ability to create automated text messaging campaigns and connect with leads live over the phone with the help of a SmartAsset representative.
Furthermore, users have access to automated reporting through an individual dashboard, allowing them to monitor email campaigns and adjust their follow-up strategy accordingly. Moreover, advisors can automatically populate client data into their CRM software, so there’s no need to spend additional time on data entry.
2. Drip
Drip is an automated email marketing tool that’s designed for B2C brands and is used by 30,000+ marketers. With Drip, advisors can:
- Build on-brand emails using 50+ professionally designed templates
- Test up to four email content variations or subject lines at a time to determine which ones strike the right note with your audience
- Automate daily marketing tasks and create lifetime automated workflows
- Segment your email list so you’re always sending the right message to the right clients or prospects
Drip boasts a deliverability rate of 99.8%, which could help reduce the likelihood of your messages ending up in a recipient’s spam folder. This email automation platform integrates with over 90 applications and tools, so you can easily share information across your tech stack. You also have access to analysis and tracking tools that allow you to monitor open rates and engagement.
3. OutboundEngine
OutboundEngine offers automated email marketing services for advisors who want to develop high-value conversations with prospects and clients.
You can get done-for-you branded email campaigns that are designed to highlight your expertise and encourage engagement. OutboundEngine schedules and sends emails for you automatically and alerts you of new opportunities to connect.
Similarly, you’ll also have access to email templates you can use to send follow-up messages quickly and automatically. If you’d like to expand outreach efforts and/or gain more visibility for your brand, OutboundEngine can also assist with referrals and reviews. There are multiple pricing plans to choose from, based on your firm’s size and growth goals.
4. HubSpot
HubSpot unites sales, marketing, and customer service through a single AI-powered platform. The platform’s marketing hub enables you to develop automated email campaigns using prospect and client data pulled from your customer relationship management (CRM) platform. You’ll have access to intelligent forms to collect lead information, along with strategic reporting tools to help you track your most important KPIs for each campaign you launch.
It’s easy to set up automated workflows to schedule and send emails, including sending follow-up messages. You can optimize your email marketing campaigns with A/B testing and dive into analytics to see which subject lines and messages garner the strongest response.
The AI writing feature allows you to generate emails using prompts, which can help you save time. You can review the final message before sending it to make any adjustments for tone or content.
5. ClickFunnels
ClickFunnels is an automated marketing tool that’s designed to help you build eye-catching sales funnels that convert prospects into clients. You’ll have access to a library of resources that includes landing page templates, survey workflows, and countdown funnels, which can be incorporated into your email marketing strategy.
You may already be driving traffic to your website through social media or organic search. ClickFunnels helps you further build out your sales funnel, from collecting emails to closing the deal.
If you’ve already established an email list with another provider, you can easily import those contacts to your ClickFunnels account. Once imported, you can set up automatic email sequences that are intended to pique interest, answer questions, and ultimately convert prospects into clients.
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Frequently Asked Questions (FAQs)
Does email marketing work for financial advisors?
Email marketing can work for financial advisors who understand who their clients or prospects are and what kind of messaging speaks to them the most. Specifically, developing an email marketing plan often begins with creating an ideal client persona, if you don’t have one already. Advisors can use A/B testing to try out different email formats or types of content to see what their audience prefers.
How do you build an email list?
Building an email list typically begins with creating a lead magnet. A lead magnet is something that you offer to prospects in exchange for their email address. For example, you might offer a wealth-planning e-book or a retirement planning checklist. Creating high-value lead magnets that speak to the needs of your target niche can help you attract new subscribers and build out your list.
Is email marketing subject to compliance rules?
Financial advisors must observe compliance rules concerning email marketing. For instance, they must keep records of the messages they send, and they must allow subscribers to opt out of receiving messages should they choose to do so. The SEC’s marketing rule doesn’t apply to email alone, but it prohibits advisors from including misleading or unbalanced messaging in their marketing materials.
Bottom Line
Using email marketing automation tools can be a game-changer if you’ve struggled to be consistent with marketing or simply want to free up more time in your day. The tools listed here are just some of the possibilities you might consider when automating your email marketing strategy.
Tips for Growing Your Advisory Business
- If you’re looking for ways to scale your business, consider investing in your marketing and lead generation efforts. SmartAsset AMP (Advisor Marketing Platform) is a holistic marketing service financial advisors can use for client lead generation and automated marketing. Sign up for a free demo to explore how SmartAsset AMP can help you expand your practice’s marketing operation. Get started today.
- Email marketing can help you convert more prospects to clients, but there are also benefits to direct mail marketing. It may seem old-fashioned to send out snail mail to keep in touch with prospects or clients, but it’s still an effective way to connect. If you’re unsure where to start with direct mail marketing campaigns, you might consider working with a third-party marketing agency.
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Article Sources
All articles are reviewed and updated by SmartAsset’s fact-checkers for accuracy. Visit our Editorial Policy for more details on our overall journalistic standards.
- 2025 RIA Annual Benchmarking Report. Raymond James, https://www.raymondjames.com/-/media/rj/dotcom/files/rcs-benchmarking/ria-annual-benchmarking-report.pdf.