Advisor Resources

July 24, 2026Hosting events offers an opportunity to market your business to prospective clients or deepen relationships with existing clients in an informal, low-pressure environment. You can tailor events to your target audience and use the time to share some of your expertise and knowledge. Just over a quarter of advisors use these types of events to… read more…

July 24, 2026Artificial intelligence is increasingly making inroads in the financial services space. Among advisors, 70% say they use at least one AI tool in their practice, according to an April 2026 Pulse Survey conducted by InspereX.1 Technology can help you run your business more efficiently, and there are a variety of options to choose from. Some… read more…

July 20, 2026Content marketing for financial services spans a broad range of activities. Whether you’re a financial planner, an insurance agent, CPA or a wealth manager, you may be using blog and social media content, videos, podcasts, newsletters and other content creation channels to promote your business. Developing a content marketing strategy that produces the results you… read more…

July 15, 2026AI lead scoring for financial advisors uses artificial intelligence to help identify which prospective clients are most likely to become clients. Rather than treating every inquiry the same, AI analyzes data from marketing campaigns, websites, email engagement and customer relationship management (CRM) systems to estimate which leads deserve the highest priority. For advisory firms looking… read more…

July 8, 2026Client testimonials can be a powerful marketing tool for advisors, but they remain underutilized. A 2025 survey of 500 investors conducted by Wealthtender found that 83% of prospective clients want to read reviews of an advisor before contacting them.1 Leveraging financial advisor testimonials could help level up your marketing efforts and establish trust before you… read more…

July 8, 2026Digital marketing for financial services extends beyond investment advisors. Tax preparers, insurance agents and financial planners are among the professionals who can benefit from a unified marketing plan. Much of the advice shared online centers on the same set of tactics, but financial professionals who find fresh angles in the digital space may be better… read more…

July 1, 2026Financial services marketing encompasses the strategies banks, investment advisors, insurance agencies and other financial firms use to attract prospective clients, strengthen relationships and grow their businesses. Successful marketing often combines digital channels like search engine optimization (SEO), email campaigns and social media with referrals, educational content and community engagement. The right mix depends on a… read more…

June 26, 2026Some investment advisors have to report certain portfolio holdings to the Securities and Exchange Commission (SEC) on Form 13F. The filing applies to institutional investment managers that exercise investment discretion over securities above a specified threshold. For registered investment advisors, understanding when Form 13F applies and how the filing process works can help avoid missed… read more…

June 26, 2026Revenue per advisor measures the revenue each advisor generates for a firm over a specific time period. To calculate this number, subtract a firm’s non-recurring revenue from its gross revenue, then divide by the number of advisors in the firm. While it’s helpful to know how to calculate an RIA’s revenue per advisor, it’s more… read more…

June 17, 2026Niche marketing targets a specific segment of a broader audience with narrow, focused campaigns. This approach offers multiple advantages: less competition, increased engagement and a higher probability of converting prospects to clients. Financial advisors who want to grow their practices may benefit from implementing niche marketing strategies. Add new clients and AUM at your desired… read more…

June 16, 2026By the numbers, smaller firms dominate the registered investment advisory landscape. In 2024, approximately 93% of SEC-registered firms had 100 or fewer non-clerical employees, and nearly 70% had less than $1 billion in assets under management, according to the Investment Adviser Association.1 Organic and inorganic RIA growth strategies provide advisors with the fuel to move… read more…

June 15, 2026A hedge clause is a liability disclaimer often found in advisory agreements that’s designed to shield advisors from legal claims related to client losses. Hedge clauses have come under increasing scrutiny from the Securities and Exchange Commission (SEC) due to concerns that they might mislead clients or conflict with fiduciary standards. If your firm uses… read more…

June 16, 2026What do clients want from their financial advisor? Sound financial advice and excellent service are a given, but that only scratches the surface of what advisors are expected to deliver. Providing a superior experience that’s tailored to the needs of your target market or niche is fundamental to both client acquisition and retention. SmartAsset’s Advisor… read more…

May 28, 2026Going independent as a registered investment advisor can open the door to greater freedom and flexibility in the way you do business and the clients you serve. It’s also an opportunity to acquire new skills if you’re doing all of the behind-the-scenes work yourself, including marketing your new firm to attract clients. Independent RIA marketing… read more…

May 28, 2026Many advisors subscribe to the idea that more leads naturally translate to more growth. However, volume alone doesn’t guarantee results if you fail to convert leads into clients. Balancing lead quality vs. lead quantity could help you scale more efficiently if you’re connecting with prospects who align with your ideal client profile. Are you looking… read more…

May 20, 2026The Kitces Advisor Services Map is a comprehensive list of financial advisor outsourcing and service providers. The map is a collaborative effort between Michael Kitces and Joe Moss of Advisor Tech Book. If you’ve considered outsourcing operations for your advisory firm, you may find this tool helpful as you research service providers. Add new clients… read more…

May 12, 2026Annuities may prove a valuable addition to a client’s portfolio if they’re interested in guaranteed income for retirement. The National Association of Insurance Commissioners (NAIC) requires insurers and agents who recommend annuities to consumers to ensure that they’re aligned with client needs. Annuity suitability training, or equivalent best interest training, is required in every state… read more…

May 12, 2026Centers of influence can help you grow your business if you’re making professional connections that lead to more referrals. Centers of influence marketing is something 62% of advisors rely on for referral generation, according to a 2024 Kitces report on how financial planners market their services. If you’re not utilizing this strategy yet, you may… read more…

May 7, 2026Tax planning software can help you create a more holistic view of your clients’ financial plans, making it easier to identify opportunities for optimization. With so many different tools on the market, some research is necessary to choose a suitable option for your needs. As you compare tax planning software for financial advisors, consider the… read more…

April 29, 2026An email list is more than a collection of names and addresses; it represents a group of relationships that can be developed over time. Staying connected with clients and prospects requires consistency, which raises a practical question: how often should you reach out? The best newsletter frequency for financial advisors typically depends on the firm’s… read more…

April 28, 2026Artificial intelligence (AI) tools present advisors and wealth managers with opportunities to streamline business operations, including marketing. From content creation to automation to data analytics, AI has the potential to transform how you promote your business and attract new clients. Several notable trends are shaping the future of AI in wealth management marketing as this… read more…

April 28, 2026Alternative investments are going mainstream as more advisors integrate them into client portfolios. Nine in 10 advisors now allocate to alternatives and nearly half dedicate more than 10% of client portfolios to these types of assets, according to the fourth annual CAIS Mercer survey. If you’re considering this approach or you’ve already introduced your clients… read more…

April 16, 2026Many financial advisors may be tasked with helping their clients choose an appropriate business structure, weighing the pros and cons of different legal protections and obligations, taxation guidelines, and general business maneuverability for the specific circumstances at hand. In turn, advisors starting or transforming their own firm will face a similar choice: deciding whether a… read more…

April 15, 2026Financial planning can be a rewarding career, and despite worries about whether AI will replace financial advisors, the job outlook remains strong. The Bureau of Labor Statistics (BLS) projects that the field of personal financial advisors will grow by 10% through 2034, much faster than average for all other occupations.1 Reviewing financial planner job requirements… read more…

April 15, 2026Making a career change to become a financial advisor is an opportunity to do work that’s both rewarding and fulfilling. According to Schwab, many career changers who move into financial services are prompted to do so by personal financial experiences or life transitions. Understanding what’s required to become a financial advisor and what this type… read more…