Menu burger Close thin Facebook Twitter Google plus Linked in Reddit Email arrow-right-sm arrow-right
Tap on the profile icon to edit
your financial details.

The Investment Advisor Alliance

Your Details Done
by Updated

This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

The Investment Advisor Alliance

The Investment Advisor Alliance provides financial planning and portfolio management services. Its financial advisors work out of Oradell, New Jersey. They are responsible for more than $91.80 million in assets under management (AUM). 

The Investment Advisor Alliance Background

The Investment Advisor Alliance has been in operation since 2005. Today, it’s wholly owned by Keeler Financial Services Holdings, LLC. The primary owner of that company is Robert Keeler. 

He kicked off his career in 1999 on the floor of the New York Stock Exchange (NYSE). Keeler now holds several securities trading designations including the Series 7, 9, 10, 28, and 66 licenses. 

As CEO of the Investment Advisor Alliance, he also manages and sub-advises portfolios for other investment advisors. 

The Investment Advisor Alliance Client Types and Minimum Account Sizes

The Investment Advisor Alliance generally works with individuals, families, trusts, and closely held businesses of theirs. Each advisor at  sets their own minimum account size requirement, though the minimum typically is around $100,000. 

Services Offered by The Investment Advisor Alliance

The Investment Advisor Alliance offers investment management and financial planning services. The firm’s advisors can design and manage portfolios to help you meet your long-term financial goals. They also may select third-party advisors to manage portions of your portfolio. 

Depending on your needs, the team also can write objective-based financial plans that cover such topics as: 

  • Cash-flow planning
  • Tax planning
  • Budgeting
  • Risk tolerance review
  • Education funding
  • Retirement planning
  • Investment analysis
  • Estate planning 

The Investment Advisor Alliance Investing Philosophy

As opposed to model portfolios that other money managers may use, the Investment Advisor Alliance designs a unique investment portfolio for each of its clients. The firm’s advisors consider specific variables such as the client’s financial situation, investable assets, goals and time horizon. They use this information to determine a unique asset allocation or investment mix for each client.

The firm generally builds these portfolios with mutual funds, equities and bonds. It does not select or recommend private placements, non-publicly traded securities, hedge funds or similar types of investments. 

Fees Under The Investment Advisor Alliance

Financial planning fees are charged on an hourly or fixed-fee basis. These vary depending on the scope and complexity of the services provided. Hourly fees are capped at $300. Fixed fees vary, but can climb to $25,000. 

The Investment Advisor Alliance typically charges investment management fees as  percentages of the client’s assets. These percentages usually range from 1.25% to 1.70%. Third-party managers would assess their own fees if involved in the management of your account. 

Investment management services also involve certain external fees not collected by Investment Advisor Alliance. These may include transaction-based fees paid to the custodian holding your account and expenses charged by managers of the mutual funds or ETFs you’re invested in. You can learn more about fund expenses by examining the fund’s publically available prospectus document. 

What to Watch Out For

Some representatives of the Investment Advisor Alliance are also insurance agents. The dual role can create potential conflicts of interest. It can also be unclear to clients when a recommendation is from their advisor, who has a fiduciary duty to put clients' interests first, or from a salesman. Be sure you know what all recommendations are based on and how the advisor and firm may benefit from it. Also, remember that you have no obligation to buy these products.


In the past 10 years, the Investment Advisor Alliance has not been the subject of any disciplinary action deemed material to a potential client’s evaluation of the firm’s business integrity. You can learn about the latest disclosures from the firm’s Form ADV

Tips for Finding the Right Financial Advisor

  • Ask potential advisors how they get paid. Fee-only advisors who only receive client fees have fewer conflicts of interest than fee-based advisors who receive client fees and vendor commissions. 
  • Talk to at least three candidates. That will give you a sense of fees and investment options so you can make an informed decision. To find more suitable advisors, use our interactive tool. It will match you with up to three advisors in five minutes, based on your preferences and needs.  

 All information was accurate as of the writing of this article.

How Long $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We weighed potential expenditures for a prospective retiree with a  $1 million nest egg to assess how many years that fund would cover in retirement in America’s largest cities.

We applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in metro areas across the U.S.

We assumed the $1 million would grow at a net annual return of 2% after inflation. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.