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OBS Financial Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

OBS Financial Services, Inc. is an advisory firm based in Perrysburg, Ohio. It currently has more than $1.78 billion in assets under management (AUM). The firm employs investment advisors, financial planners, bank trust officers and more. 

OBS Financial Background

OBS Financial became a registered investment advisor (RIA) in 2006. It’s owned by WBI OBS Holdings, LLC. The majority shareholder of that firm is Canandaigua National Bank & Trust.

Its president John Henry came to the firm after spending nearly 20 years serving in leadership roles at CUNA Mutual Group in Madison, Wisconsin. 

OBS Financial Client Types and Minimum Account Sizes

OBS Financial works with individual investors, trusts, estates, charitable organizations and foundations, financial institutions, pension and profit-sharing plans and businesses. It generally requires a minimum asset level of $10,000 to open and maintain an account. 

Services Offered by OBS Financial

OBS Financial focuses on providing investment advisory services to its clients. It provides access to certain institutional money managers the firm has determined appropriate for various asset classes or investment strategies. 

The firm’s investment representatives meet with clients to determine financial goals and risk appetite. The advisor then uses this data to place clients in one of its many model portfolios. These may invest in various asset classes across different market sectors. They may hold individual stocks, bonds, mutual funds, exchange-traded funds (ETFs) and other types of securities. 

OBS Financial Investment Philosophy

OBS Financial takes into account a client’s financial situation, goals, risk tolerance and more to develop an appropriate asset allocation for a portfolio. The firm employs a mix of technical analysis, which involves predicting stock price movements by examining patterns from the past, and fundamental analysis, which uses a company’s financials to determine the intrinsic value of its stock, to select securities expected to retain value. 

Fees Under OBS Financial

OBS Financial charges investment advisory fees as a percentage of your account value. These fees are based on the following tiered schedule: 

Assets Under Management Annualized Asset-Based Fee
$10,000 - $500,000 0.35%
$500,001 - $750,000 0.30%
$750,001 - $5,000,000 0.25%
$5,000,001 - $10,000,000  0.15%
$10,000,000 + 0.10%

Your account may also bear transaction-based fees and performance-reporting costs whenever trades occur in your account. You also can opt for a wrap-fee program, in which you are charged an all-in-one fee for transactions and reporting associated with your account. 

What to Watch Out For

OBS Financial primarily focuses on investment advice. So if you’re looking for holistic financial planning services on topics like retirement savings, education funding and estate planning, you may want to look elsewhere. You can check out our top financial advisor firms in Ohio or use our advisor matching tool for some suggestions.  


The firm’s Form ADV, which all registered investment advisors (RIAs) must file with the Securities and Exchange Commission (SEC), reported one disclosure that may be material to a potential client’s evaluation of the firm’s business practices. 

According to the Form ADV, the Financial Industry Regulatory Authority (FINRA) alleged that OBS Financial’s CEO, John Henry, failed to make proper certifications required by FINRA while serving as CEO of OBS Brokerage Services, a former affiliate in 2011 and 2012. FINRA claimed that Henry completed documents made by the brokerage's former chief compliance officer that failed to address the testing and verification of the former brokerage firm’s supervisory system. Henry consented to a censure and a fine of $10,000. Without admitting or denying the findings, he submitted a letter of acceptance, waiver and consent (AWC) to FINRA. It was accepted in June 2016. 

Tips for Finding the Right Financial Advisor

Looking for an advisor who offers financial planning as well as investment management services? Simplify your search by using SmartAsset’s advisor matching tool. It will recommend up to three local advisors based on your preferences and needs. 

Know that financial advisors are not all held to the same standard. Only fiduciaries are legally obligated to provide advice solely in your best interest. So it’s key to ask the right questions. For some pointers, check out our 10 questions you must ask when choosing a financial advisor

All information was accurate as of the writing of this article.


How Long $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We weighed potential expenditures for a prospective retiree with a  $1 million nest egg to assess how many years that fund would cover in retirement in America’s largest cities.

We applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in metro areas across the U.S.

We assumed the $1 million would grow at a net annual return of 2% after inflation. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.