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Lucia Capital Group Review

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Lucia Capital Group

Lucia Capital Group

Lucia Capital Group is a fee-based independent financial planning firm headquartered in San Diego, California. The firm offers advisory services in more than 15 locations throughout the country, with offices in California, Arizona, Florida, Nevada, Oregon and Washington. Lucia has nearly $1.3 billion in assets under management (AUM) and 26 advisors managing more than 5,900 clients. 

Lucia Capital Group Background 

Legally named Lucia Wealth Services, LLC, but conducting business as Lucia Capital Group, the registered investment advisor (RIA) was founded in 2010. The family business is owned by Lucia Capital Group, LLC, which is in turn owned by Raymond J. Lucia Jr. and Joseph P. Lucia. 

Lucia Capital Group specializes in asset management, consultation, financial planning and retirement planning services, and its advisors offer a range of qualifications. These include the chartered financial analyst (CFA), certified financial planner (CFP), chartered financial consultant (ChFC), chartered retirement plans specialist (CRPS), registered financial planner (RFP) and registered financial consultant (RFC) designations. 

Lucia Capital Group Client Types and Minimum Account Sizes 

Lucia Capital Group advises individuals and high-net-worth individuals, pension plans, charitable institutions, private foundations, trusts, estates and business owners. The firm’s minimum investment amounts range from no minimum to $100,000.

Services Offered by Lucia Capital Group

Lucia Capital Group's offers advisory services include:

  • Portfolio management 
  • Financial planning
  • Consultation services
  • Selection of other advisors 
  • Educational seminars/workshops 

Lucia Capital Group Investment Philosophy 

The firm’s key investment strategies include fundamental analysis, asset allocation and core/satellite asset management. The firm says its core/satellite strategy allocates between a strategic, diverse asset allocation and an actively managed and occasionally concentrated investment strategy. Lucia Capital Group applies a Strategy First™ approach to crafting portfolios customized to each client’s needs, according to its website. 

The firm uses a range of securities, including fixed income securities equities, mutual funds and exchange-traded funds (ETFs). The firm also utilizes alternative investments such as hedge funds, private equity, private credit and real estate. 

Fees Under Lucia Capital Group 

Fees for the firm’s financial planning services generally don’t exceed $5,000. Hourly rates for financial planning services range from $100 to $250. Financial consultation fees generally don’t exceed $10,000 per year, and the firm’s hourly rates range from $100 to $250. Fixed rates for financial consultation range from $250 to $5,000. 

For asset management services, fees are usually 1.00% of a client’s account value, but the firm has the discretion to negotiate fees on a client-by-client basis. Lucia Capital Group’s Wealth Program comes with an annual financial consulting fee of $2,500 or 1.00% of household assets. Clients under the program are also charged one management fee that consists of the individual advisor representative (IAR) fee and platform fee. Platform fees range from 0.00% to 0.85%, and model portfolio advisor fees span from 0.25% to 0.50%. 

The firm’s WCAM Private Client Program comes with asset-based fees that are 0.50% for fixed-income accounts and 1.00% for equity accounts. Other fees clients may encounter include custodial fees, deferred sales charges, account fees, partial transfer fees, wire transfer and electronic fund fees and transaction fees. 

We’ve included the Wealth Program’s IAR fee schedule below: 

Account value  IAR fee
Up to $999,999 1.00%
$1,000,000 0.85%
*When billable account values exceed $999,999, you will be billed 0.85% on the entire account value.  Ex. $1,000,000 x 0.85% = $8,500

What to Watch Out For 

Lucia Capital Group has a fiduciary duty to prioritize each client’s needs; however, the firm’s affiliation with Lucia Securities, LLC, a broker-dealer, could create a conflict of interest if certain representatives recommend or sell investment or insurance products for additional compensation. The firm says that, in order to prevent this, it has established policies ensuring such products are only recommended to clients whose investment objectives deem them to be suitable.


Except for one regulatory action disclosure in 2013 that involved one of its affiliates, Lance Helfert of West Coast Asset Management, Lucia Capital Group’s Form ADV includes no other disclosures. 

Tips for Finding a Financial Advisor 

  • Finding a financial advisor doesn’t have to be difficult. As you continue your search, you should consider each advisor’s account minimums, fee structures, advisory services and disclosures. You’ll be better equipped to grow your wealth once you find the financial professional that suits your preferences. Consider out list of questions to ask a financial advisor
  • If you’d like additional help with finding the right financial advisor, SmartAsset’s free financial advisor matching service connects you with up to three local advisors within minutes. The tool asks you to complete a small questionnaire about your financial situation, leading you to matches that fit your needs.

All information was accurate as of the writing of this article.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research