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Anchor Financial Group Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Anchor Financial Group Review

Anchor Financial Group is a Brea, California-based financial advisor firm.  The firm provides investment management, financial planning and insurance-related services.

Anchor Financial Group is considered to be fee-based firm, which is different from a fee-only firm and means that it may earn third-party commissions in addition its standard advisory fees. Specifically, Anchor Financial earns commissions from the sale of insurance products to clients, which may present a conflict of interest as it's incentivized to recommend such products.

Anchor Financial Group Background

Anchor Financial was established in 1988. The firm's small team includes just two financial advisors: firm president Steve Kiernan and vice president Joe Richard. Kiernan is a certified financial planner (CFP) and has over 30 years of investment experience, while Richard has spent 20 years in the financial management industry. Kiernan is the original founder of the firm, and remains its principal owner to this day.

Anchor Financial Group Client Types and Minimum Account Sizes

Anchor Financial Group has services available for individuals (both with and without a high-net-worth), pension plans, profit-sharing plans, trusts, estates and small businesses. However, the firm's client base consists entirely of individuals, the vast majority of which are below the high-net-worth cutoff.

Anchor Financial does not list a minimum account size. 

Services Offered by Anchor Financial Group

Anchor Financial primarily provides investment management services, but also has some financial planning and insurance offerings. These include:

  • Investment management
    • Investment supervision
    • Risk analysis
    • Customized investment selection
    • Asset allocation planning
    • Regular monitoring and client-advisor communication
  • Financial planning
    • Retirement planning
    • Estate planning
    • Financial goal planning
    • College fund planning
    • 401(k) planning
    • Social Security planning
  • Insurance analysis and review for:
    • Life insurance
    • Medical insurance
    • Long-term care insurance
    • Disability insurance
    • Medicare supplemental insurance

Anchor Financial Group Investment Philosophy

When creating client portfolios, Anchor Financial Group leans heavily upon strategic asset allocation planning to ensure each portfolio is personalized according to the client's needs. This involves going over your risk tolerance, time horizon, liquidity needs and overall investment objectives. Then, the firm will globally diversify your assets in an effort to mitigate risk as much as possible.

Anchor Financial consistently invests client assets in passively managed index funds, exchange-traded funds (ETFs), actively managed funds, real estate investment trusts (REITs), interval funds, commodity funds and more. While the firm primarily uses fundamental analysis in its security selection process, advisors will occasionally implement other methods of analysis as well. To gather the information used in this process, the firm relies on financial publications, Morningstar mutual fund information and financial modeling software.

Fees Under Anchor Financial Group

Fees at Anchor Financial Group can come in the form of fixed fees, hourly fees or annual fees based on a percentage of your overall AUM. Furthermore, fee rates depend on the number of assets you invest with the firm. Investment management fees are charged according to the following schedule:

Investment Management Fees
AUM Annual Fee Rate
Up to $500K 1.25%
$500K - $5MM 1.00%
Above $5MM 0.90%

The following chart shows what investment management fees you will pay at various asset levels:

*Estimated investment management fees do not include brokerage, custodial, third-party manager or other fees, which can vary in amount.
Estimated Investment Management Fees at Anchor Financial Group*
Your Assets Anchor Financial Group Fee Amounts
$500K $6,250
$1MM $11,250
$5MM $51,250
$10MM $96,250

Financial plans come with a fixed fee that can range from $1,000 to $3,500. Certain financial planning services are charged at an hourly rate of $250, though. All fees are negotiable and are calculated and charged on a quarterly basis.

What to Watch Out For

Anchor Financial Group is a fee-based firm, so its advisors receive commissions from selling certain insurance products to clients. This creates the potential for a conflict of interest, but the firm is still bound by fiduciary duty. This means that no matter the situation, it's still legally obligated to act with your best interest in mind.

Another thing to keep in mind is that Anchor Financial Group is only registered to operate in California and Texas. While the firm's California registration is unimpeded, its Texas registration has some extra supervision requirements attached to it.

Anchor Financial Group does not have any legal or regulatory disclosures listed on its Form ADV.

Opening an Account With Anchor Financial Group

If you're looking to open an account with Anchor Financial, there are several options on its website. You can setup an in-office meeting, an online meeting or email an advisor at You can also call the firm at (800) 934-8377.

Tips for Financial Planning

  • A financial advisor can help you put together an implement a financial plan.Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • If your primary goal is to build a secure retirement, a good first step is to figure out your retirement income needs and see how close your current savings get you to meeting those needs. SmartAsset's retirement calculator can help you do just that. 

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research