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SmartAsset Editorial Policy

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Published on Nov. 22, 2016

SmartAsset’s mission is to provide the web’s best personal finance advice. We provide innovative tools and comprehensive content to help users find the best answers to their financial questions. To achieve this, it’s imperative that our tools, content and recommendations are based on sound, objective research.

This mission translates into the following editorial principles:

  • Accuracy. We strive to provide the most accurate and up-to-date information to our users.
  • Objectivity. Our research and recommendations are unbiased and objective, without consideration of compensation from advertisers. Editorial staff are not provided expected payout information for any of our credit card offers.
  • Honesty. All editorial content is created by SmartAsset and reflects the writer’s honest opinion, based on careful assessment of facts.
  • Comprehensiveness. All recommendations, reviews and comparisons are based on comprehensive internal research.
  • Independence. Editorial staff are not compensated by advertisers.