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Heartland Bank Review

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Heartland Bank Savings
0.60% APY
1. Overview 2. How We Rated It 3. Products Offered 4. Branch Locations


Established in 1899, Heartland Bank has assets totaling $403 million as well as deposits totaling $333 million, ranking the institution as a small bank. Heartland Bank, whose headquarters are in Geneva, Nebraska, lacks premium access to support representatives, with no live chat or all-day service options available. It is a conventional brick-and-mortar bank with in-person service, in addition to its online and mobile offerings. With a superb 4.7 out of 5 stars, Heartland Bank is an exceptional bank that would be a perfect pick. Heartland Bank has a full selection of banking products, which include savings accounts, checking accounts, money market accounts, CDs, IRAs, mortgage products and credit cards. Heartland Bank has a fair savings rate; you can find higher rates with other banks. If you're looking for a checking account for everyday use, Heartland Bank's standard checking account does not have a monthly maintenance charge. Institutions that offer free checking as well as a high savings APY are your best option for returning the most income from your deposits while maintaining convenient access to your funds.

How We Rated It

SmartAsset's Overall Rating

National Average: 4.1

The overall rating is a weighted average of rates, fees, service quality and financial health.Read more


SmartAsset Average: 3.5

Heartland Bank has a savings rate of 0.60%, which is poor as compared against the national average. Heartland Bank's one-year CD earns at a rate of 1.15% and the five-year CD earns at a rate of 1.90%, while its highest-yielding money market account earns at an APY of 0.40%. Given its poor savings rate, you should consider choosing another bank to earn more on your deposits.

How Heartland Bank's Savings Rates Compare

Heartland Bank Savings 0.60 National Average 0.26 Compare Offers
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SmartAsset Average: 4.4

On average, Heartland Bank charges customers extremely low fees in comparison to other U.S. banks. With no monthly fee, Heartland Bank is ideal for people who want a simple banking experience. For those who withdraw money often, it is ideal because it charges no out-of-network ATM fees. Heartland Bank doesn't reimburse out-of-network ATM fees, which means you will have to search for a Heartland Bank ATM or pay the ATM charge.

Monthly Fee $0 National Average: $3.21
Non-network ATM Fee $0 National Average: $1.20
Overdraft Fee N/A National Average: $35.00
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Service Quality

SmartAsset Average: 3.7

Heartland Bank is a brick-and-mortar bank, with eight total branches in Nebraska. With mobile and web apps, Heartland Bank makes account access straightforward, even on the go. It does not offer all-day customer service with representatives. You can get help during its hours, which are Monday through Friday and 8:30 a.m. to 4:00 p.m. ET. Heartland Bank's online and mobile banking services get positive ratings from users. The Heartland Bank mobile app has been given a 4.7 out of 5 (out of 15 customer reviews on iOS and Android) compared to the national average of 3.8. You can utilize Heartland Bank's mobile app to control your accounts by checking current statements, transferring funds as well as reaching support representatives. Heartland Bank receives a superb consumer satisfaction score due to relatively few complaints brought to the Consumer Financial Protection Bureau (CFPB), a government financial agency that protects consumers in the financial sector.

Overall Mobile Rating 4.7/5
Consumer Satisfaction Rating 5.0/5
Online Banking Portal No
Live Chat No
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Financial Health

SmartAsset Average: 4.8

Heartland Bank is a small bank with $403 million in assets and deposits totaling $333 million. It has an excellent Texas Ratio of 2.26%, indicating a negligible probability of failure. Additionally, Heartland Bank is FDIC-insured, meaning that your money is insured up to $250,000, even in the event of bank failure.

Texas Ratio Analysis

The Texas Ratio, a measure of a "bad assets" against available capital, can provide an early warning sign of bank failure. A low ratio indicates smaller chance of failure; a higher ratio suggests greater risk.

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Compare Heartland Bank to Other Competitive Offers

Products Offered

Product Current Terms and Rates Minimum Balance for APY
Savings Account 0.6% APY $1000
Checking Account 0.35% APY $2500
Certificates of Deposit
  • 12 Month: 1.15% APY
  • 24 Month: 1.40% APY
  • 36 Month: 1.60% APY
  • 48 Month: 1.85% APY
  • 60 Month: 1.90% APY
$10000 for all terms
Money Market Account 0.4% APY $10000

Heartland Bank has several deposit products including savings accounts, checking accounts, money market accounts and CDs to give you many options to manage your money. Heartland Bank does not have the best savings rate, which means you should think about looking elsewhere for banks that deliver more return for your money. CDs can be a terrific option to achieve higher returns, but there are limitations to accessing your money. Heartland Bank's CD rates are fair in comparison to other U.S. banks.

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Find a Heartland Bank Near Me

Heartland Bank has eight locations in the U.S.

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