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SmartAsset Talks to Chris Ducker

Chris Ducker gives good advice. And (spoiler alert!) he does it in a British accent. A serial entrepreneur, virtual staffing expert, blogger, podcaster and author, Chris took some time to talk to us about building a personal brand. In this edition of SmartAsset Talks he explains what has worked for him and why now is a great time to launch a business.

Find out now: How much do I need to save for retirement?

Chris Ducker says the key to starting a successful business in this new economy is building a brand. He says people want to work with personal brands and the internet allows you to build just that. Chris thinks it’s about more than establishing yourself as an expert in your subject. He says it’s about creating relationships. Chris advises using tools like social media and video (how meta!) to reach out to people.

Related Video: SmartAsset Talks to Josh Elledge of SavingsAngel

But how do you establish yourself as an expert? For Chris it’s about creating content. He has a blog, a podcast and has even written a book.  And he says he gets subject matter on what to create content around from listening to his audience. For him, that often means his Twitter followers (Chris has 38,500+ Twitter followers as of this writing). Check out the video above to hear more about how Chris harnesses the power of Twitter to fuel his success (and for more tips on how you can do the same).

Thank you so much to Chris for joining us at SmartAsset Talks! This is an ongoing vlog (video blog) series with some of your favorite bloggers and personal finance experts. Keep checking back here for interviews – once a week we post them right here on the SmartAsset blog.

Related Video: SmartAsset Talks to J.D. Roth

Photo and Video Credit: Walter Tyler

AJ Smith, CEPF® AJ Smith is an award-winning journalist and personal finance expert with more than a decade of experience in television, radio, newspapers, magazines and online content. She has appeared on CNN, The Weather Channel, Wall Street Journal Radio and ABC News Radio. Her work has appeared on websites including MarketWatch, Huffington Post, Yahoo Finance and She is a contributor for Forbes. The SmartAsset VP of Content and Financial Education has degrees from Princeton University and Mississippi State University. AJ was named an honoree of the 2018 Women in Media awards in the Corporate Champions category. She is a member of the Society for Advancing Business Editing and Writing and a Certified Educator in Personal Finance® (CEPF®). AJ and her husband also write and illustrate educational children's books.
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