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Our Mission

Empowering people to make smart financial decisions.

Our award-winning tools, calculators and content are created by personal finance experts and serve more than 45 million people each month.

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Tools and calculators

A financial advisor can help simplify the complexity.

When choosing a financial advisor, you want to pick carefully. The right advisor can be instrumental in helping you determine and achieve your financial goals and prepare for retirement. We have created a financial advisor directory and helpful resources you can use in your search for the perfect advisor for you.

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What industry experts are saying about us

Since few people have the inclination or the skill to build intensive, personalized financial models, Y-Combinator backed SmartAsset handles the effort for them." - Forbes


We help take the mystery out of retirement planning by answering some of the most commonly asked questions in a simple, personalized way. With these tools we’ll help you understand how to reach your retirement goals.

Home Buying and Refinance

Buying, owning or refinancing a home can be challenging. Our interactive tools and guides help simplify the process, making it easier for you to make confident and informed decisions.


Need help understanding your taxes? Our tools and articles are second-to-none and will help you find the tax information you need.

Coronavirus Crisis

The coronavirus pandemic has affected the economy at all levels, but help is on the way for struggling Americans. We have the latest info on the relief measures available to you and your family.


Choosing the right bank can help you save money, manage your finances and navigate important financial decisions. Our bank account comparison tools will help you decide which bank best meets your needs.

Credit Cards

Learning how to build credit, manage debt and maximize rewards is an important part of financial empowerment. Our guides and tools help you choose which credit card is right for you, boost your credit score and take charge of your debt.


Take control of your financial future.

Stay informed with smart financial advice in our SmartReads blog. Read our tips on how to better manage your personal finances.

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